Our Process

Three ingredients for meaningful digital innovation, combined to build products people love — within a matter of weeks.


Give a varied team only a few hours to solve any challenge, and magic appears. We recruit the best people for the job and put them in the same room for a high-paced session in which we determine the optimal way forward.

Get all stakeholders on the same page.

A strategy day provides focus and clarity in the often chaotic creative process. Together we determine where we are headed, and why.

Generate lots of new creative concepts.

Through research-backed methodologies used by companies like Google and IDEO, we come up with lots of new ideas and insights.

Combine all knowledge and expertise.

All participants bring their own background and perspective, that get combined into one masterplan at the end of the day.

Hoe werkt het precies?

One of our strategy sessions for Moneyou Go.


We transform pen-and-paper concepts into interactive prototypes that looks just like a real application, used to provide clarity within your organization and to test with end users.

Like a real application.

We write code to create a prototype that feels just like a real application, which allows us to receive more concrete feedback when testing.

Built for speed.

Our prototypes are built in a modular way, so that we can iterate and release new versions within a matter of days instead of months.

The perfect briefing.

Whether you need to pitch the board or brief developers, an interactive prototype is the ideal tool to communicate your vision.

Hoe werkt het precies?


We break out of the company bubble and test the product among your target audience. Through constant validation, we get a clear understanding of what works and what needs improvement.

Break out of the company bubble.

We believe talking and listening to your target audience is the only path to filter out assumptions and build a truly great product.

Know exactly what needs improvement.

Our accredited interviewers know how observe properly and ask the right questions, so we identify any roadblocks well in time.

We take care of all overhead.

From participant recruitment and test locations to arranging incentives and executing the research, it's all on us.

Hoe werkt het precies?

We talk to end users on a weekly basis, to ensure a great product.

Build something people love.

Explore how we can help your idea move forward.

Get in touch

Explore how our clients use prototypes to validate early-stage innovation projects