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Digital Sprint

A 3-day sprint for meaningful digital innovation.

Digital projects can get overwhelming quickly.

Over the last 10 years, we worked with companies big and small to produce various digital projects, from rethinking the online hiring process to a mobile app that boosts charitable donations. Over time, we started to spot commonalities in the projects that succeeded.

Based on our learnings, we developed a 3-day process that keeps digital projects managable, eliminates abstractions, tests our assumptions and ultimately sets up the project for success.

Day 1: Strategy

To tackle the challenge at hand, we start by selecting the best people for the job. Employees from different teams, external experts, maybe even real consumers. On day 1, we put them in the same room for a high-paced 5-hour session in which we examine our target, produce lots of ideas and collectively find the best approach.

We get the best people in one room, focused on this challenge for half a day.

Before the sprint, we clearly define what challenge this sprint should solve, and determine a varied team of people to solve it. This can include employees from different teams, external experts on the topic, or even actual customers for a true co-creation process and direct validation of the produced concepts.

We get to the root of the challenge and individually come up with a solution.

We do a true deep dive into the challenge at hand, in which we explore the root of the issue. Often, a deeper, more fundamental challenge needs to be solved in order to make true progress. Then, when the challenge is clear and lots of ideas are witten down, each individual draws out the solution they believe fits best in silence.

Finally, we democratically combine the best features in one 'master solution'.

Now that everyone in the team has designed a solution they believe in, we collectively go through each approach and select the best features in each sketch. Finally, we combine the very best of everyone’s solutions into one master solution that will be built and validated against real users in the next two days.

Day 2: Prototype

With over ten years of experience in product design, we transform the pen-and-paper concept from day 1 into a prototype that looks just like a real application, allowing us to receive specific feedback even in the very first stages of a project.

Like a real application.

The prototype we build is not one of those mock-ups you have seen before. We write actual code to create an interactive prototype that feels just like a real application. This realism enables us to receive more specific feedback.

Built-in analytics.

If you would like to test the prototype after the sprint on a larger scale, we can include analytics and a feedback form right in the prototype. This will help you get a deeper understanding of your users' behaviour, and use those insights to build a better product.

Freedom to iterate.

With the delivery of the prototype after the sprint, we hand over all source files and intellectual property. This gives you a complete freedom to iterate, whether that means booking another sprint or adjusting the prototype with your in-house design team.

Day 3: Validation

On day 3, we break out of our bubble and test the prototype among your target audience. Through observation and unstructured interviews, we validate our concept and get an understanding of what would make the product even better.

Test with real people.

We plan a set of interview questions based on the strategy we set out in day 1, so that we always obtain input on the topics and unknowns that matter most.

Get specific feedback.

Because we developed a realistic prototype on the previous day, the feedback we obtain becomes very specific and allows us to better understand the target customer.

We take care of it all.

From participant recruitment and setting up the test location to arranging incentives and executing the research, you don't have to worry about anything in this stage.

Innovate smarter.

Explore what our 3-day sprint can do for your business.

Contact sales
Cases

Explore how our clients use prototypes to validate early-stage innovation projects